List of Contributors
Shopper Marketing and the Role of In-Store Marketing
ISBN: 978-1-78441-001-8, eISBN: 978-1-78441-000-1
ISSN: 1548-6435
Publication date: 2 September 2014
Citation
(2014), "List of Contributors", Shopper Marketing and the Role of In-Store Marketing (Review of Marketing Research, Vol. 11), Emerald Group Publishing Limited, Leeds, pp. vii-viii. https://doi.org/10.1108/S1548-643520140000011010
Publisher
:Emerald Group Publishing Limited
Copyright © 2014 Emerald Group Publishing Limited
| Kusum L. Ailawadi | Tuck School at Dartmouth, Hanover, NH, USA |
| Gala Amoroso | Giant Eagle Corporation, Pittsburgh, PA, USA |
| Alicia Baik | University of Virginia, Charlottsville, VA, USA |
| Raymond R. Burke | Kelley School of Business, Indiana University, Bloomington, IN, USA |
| Hristina Dzhogleva Nikolova | Carroll School of Management, Boston College, Chestnut Hill, MA, USA |
| Paul Farris | University of Virginia, Charlottsville, VA, USA |
| Andrew Greiner | Giant Eagle Corporation, Pittsburgh, PA, USA |
| Dhruv Grewal | Babson College, Babson Park, MA, USA |
| Kirk Hendrickson | Eye Faster, LLC, Walnut Creek, CA, USA |
| Krista M. Hill | Northeastern University, Boston, MA, USA |
| J. Jeffrey Inman | Joseph M. Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA |
| V. Kumar | J. Mack Robinson College of Business, Georgia State University, Atlanta, GA, USA |
| Alex Leykin | Kelley School of Business, Indiana University, Bloomington, IN, USA |
| Naresh K. Malhotra | Nanyang Business School, Nanyang Technological University, Singapore |
| Jim Maurer | Catalina Marketing Corporation, Chicago, IL, USA |
| Jens Nordfält | Stockholm School of Economics, Stockholm, Sweden |
| Insu Park | J. Mack Robinson College of Business, Georgia State University, Atlanta, GA, USA |
| Anne L. Roggeveen | Babson College, Babson Park, MA, USA |
| Venkatesh Shankar | Center for Retailing Studies at the Mays Business School, Texas AGM University, College Station, TX, USA |
| Shuba Srinivasan | School of Management, Boston University, Boston, MA, USA |
| Nita Umashankar | J. Mack Robinson College of Business, Georgia State University, Atlanta, GA, USA |
| Rajkumar Venkatesan | University of Virginia, Charlottsville, VA, USA |
- Shopper Marketing and the Role of In-Store Marketing
- Review of Marketing Research
- Shopper Marketing and the Role of In-Store Marketing
- Copyright Page
- List of Contributors
- List of Reviewers
- Editorial Advisory Board
- Series Introduction: Building Accumulated Knowledge and Focusing on Needed Research
- Volume Introduction: Shopper Marketing & In-Store Marketing: An Introduction
- Mobile Shopper Marketing: Assessing the Impact of Mobile Technology on Consumer Path to Purchase
- Tracing the Evolution & Projecting the Future of In-Store Marketing
- Six Lessons for In-Store Marketing from Six Years of Mobile Eye-Tracking Research
- The Shopper-Centric Retailer: Three Case Studies on Deriving Shopper Insights from Frequent Shopper Data
- How Do Marketing Actions and Customer Mindset Metrics Influence the Consumer’s Path to Purchase?
- Insights from In-Store Marketing Experiments
- Identifying the Drivers of Shopper Attention, Engagement, and Purchase
- Shopper Marketing 2.0: Opportunities and Challenges
- Previous Volume Contents