Editorial Advisory Board
Shopper Marketing and the Role of In-Store Marketing
ISBN: 978-1-78441-001-8, eISBN: 978-1-78441-000-1
ISSN: 1548-6435
Publication date: 2 September 2014
Citation
(2014), "Editorial Advisory Board", Shopper Marketing and the Role of In-Store Marketing (Review of Marketing Research, Vol. 11), Emerald Group Publishing Limited, Leeds, pp. xi-xii. https://doi.org/10.1108/S1548-643520140000011011
Publisher
:Emerald Group Publishing Limited
Copyright © 2014 Emerald Group Publishing Limited
Rick P. Bagozzi
University of Michigan, USA
Russell Belk
York University, Canada
Ruth Bolton
Arizona State University, USA
George Day
University of Pennsylvania, USA
Michael Houston
University of Minnesota, USA
Shelby Hunt
Texas Tech University, USA
Arun K. Jain
State University of New York at Buffalo, USA
Barbara Kahn
University of Pennsylvania, USA
Wagner Kamakura
Rice University, USA
Dawn Iacobucci
Vanderbilt University, USA
Donald Lehmann
Columbia University, USA
Robert F. Lusch
University of Arizona, USA
Debbie MacInnis
University of Southern California, USA
Kent B. Monroe
University of Illinois, USA
Nelson Ndubisi
Griffith University, Australia
A. Parasuraman
University of Miami, USA
William Perreault
University of North Carolina, USA
Robert A. Peterson
University of Texas, USA
Nigel Piercy
University of Warwick, UK
Jagmohan S. Raju
University of Pennsylvania, USA
Vithala Rao
Cornell University, USA
Brian Ratchford
University of Texas, USA
Jagdish N. Sheth
Emory University, USA
Itamar Simonson
Stanford University, USA
David Stewart
Loyola Marymount University, USA
Rajan Varadarajan
Texas A&M University, USA
Stephen L. Vargo
University of Hawaii, USA
Michel Wedel
University of Maryland, USA
- Shopper Marketing and the Role of In-Store Marketing
- Review of Marketing Research
- Shopper Marketing and the Role of In-Store Marketing
- Copyright Page
- List of Contributors
- List of Reviewers
- Editorial Advisory Board
- Series Introduction: Building Accumulated Knowledge and Focusing on Needed Research
- Volume Introduction: Shopper Marketing & In-Store Marketing: An Introduction
- Mobile Shopper Marketing: Assessing the Impact of Mobile Technology on Consumer Path to Purchase
- Tracing the Evolution & Projecting the Future of In-Store Marketing
- Six Lessons for In-Store Marketing from Six Years of Mobile Eye-Tracking Research
- The Shopper-Centric Retailer: Three Case Studies on Deriving Shopper Insights from Frequent Shopper Data
- How Do Marketing Actions and Customer Mindset Metrics Influence the Consumer’s Path to Purchase?
- Insights from In-Store Marketing Experiments
- Identifying the Drivers of Shopper Attention, Engagement, and Purchase
- Shopper Marketing 2.0: Opportunities and Challenges
- Previous Volume Contents