British Food Journal: Volume 97 Issue 6
Strapline:
An international multi-disciplinary journal for the dissemination of food-related researchTable of contents
The new Europe: an overview
Catherine MortonThe forces shaping the “new Europe” are many andvaried. The changes will test food manufacturers to the limits. Ifappropriate strategies are to be developed, a clear understanding…
CIS and eastern Europe: the threat or opportunity for the western company
Andrew CunliffeWhile all the global food manufacturers are in evidence across theCIS and eastern Europe, all have different reasons for entering themarket. Classifies the food manufacturers…
Marketing in the new Europe
Irena JakubowskiLooks at the opportunities for food manufacturers created by thechanges in Europe. Provides analyses of the changing trends in marketingfor: the food manufacturing industry; the…
Retailing and distribution in the new Europe
Ian LyleConsiders the issues affecting retail and distribution in the newEurope. Analyses ways in which retailing will change in the nextcentury. Classifies the retail distribution chain…
The challenge of operating in the new Europe: case study – fresh produce
Helen GrantDescribes the composition of the fresh produce supply industry,including the organizations involved in this sector, such as marketingboards, integrated fruit companies, and…
The challenge of operating in the new Europe: case study – the dairy sector
Helen GrantSuggests that one of the keys to success within the European dairyindustry over the next decade will be the development of an ability toreact quickly to change. Identifies the…
The challenge of operating in the new Europe: case study – snackfoods
Irena JakubowskiIdentifies three main player types in the European snackfoodindustry: followers, fliers and financiers. Describes thecharacteristics of each group. Analyses the forces for change…
ISSN:
0007-070XOnline date, start – end:
1899Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Louise Manning
- Dr Robert Hamlin
- Dr Stefano Bresciani
- Prof Michael Carolan
- Dr Alberto Ferraris