Management Decision: Volume 27 Issue 6

Introducing Change: Advisers we Consult and the Methods they Use

Charles Margerison

The role of the adviser to management is a crucial one inintroducing change to a business. The six main approaches by whichadvisers approach clients, individual, interpersonal…

Innovation in Mature Companies – Rejuvenation or Stagnation?

Fred Flett

When an organisation matures to a medium or large concern, it canlose some of the innovative drive which brought its success, andthereafter begins to fade. This article presents a…

An Obligation to Improve

Charles Hammons, Gary A. Maddux

Public concern regarding the United States′ competitive dilemma hasforced both private‐and public‐sector organisations to criticallyre‐examine traditional accepted managerial…

Consumer Boycotts

N. Craig Smith

Consumer boycotts are a powerful way to get businesses to changetheir policies, if rather difficult to harness. The author looks indetail at the position of Barclays Bank in South…

Humboldt′s Gift: International Business and a Little Glass of Rum

Alf H. Walle

As the interconnectedness of various nations and regions becomesmore and more significant, international business people must devoteincreased attention to fostering long‐term…

Strategic Changes in UK Grocery Retailing

Emmanuel Ogbonna

Retailers are facing conflicting strategic variables as they enterthe next decade; horizontal versus vertical diversification; high streetversus greenfield out‐of‐town siting; own…

The Management of Meaning

Stuart Hannabuss

The symbolism of words, statements, actions and design, and theirmeanings as perceived by their recipients, should really be managedrather than left to chance. The author states…

Alternative Naming Strategies: Family versus Individual Brand Names

C.J. Roberts, Gael M. McDonald

Increased competition in the consumer goods marketplace hasresulted in too many brands chasing too few consumers. In an attempt toease pressure on margins, and both brand and…

Customer Profiling: Getting into your Customer’s Shoes

Susan Whittle, Morris Foster

The authors have constructed a model which breaks down customercontact in consuming a service into six steps: search, arrival,pre‐contact, contact, withdrawal, follow‐up. They…