The Tourist Review: Volume 53 Issue 4
Table of contents
The possibilities and limitations of destination marketing — Findings of the 1998 AIEST Congress
Peter KellerDuring the 48th AIEST Congress in Marrakech (Morocco) our organisation made an extensive study of destination marketing, its possibilities and its limitations. The many members…
Destination marketing — überlegungen zur abgrenzung, positionierung und profilierung von destinationen
Günther HaedrichDestination Marketing was the main theme of the 40th AIEST CONGRESS in Marrakech. The various contributions and discussions to this Congress inspired the author to attempt to…
Starken starken ‐mit neuen destinationsähnlichen produktelementen
Armin GodauThe author presents in his report new developments in destination‐like tourism products such as scientific parcs or packages of transportation enterprises.
Restoring abandoned estates through tourism: Visitor friendly test as a tool
Tanja MihalicThis is a report on a research project on the development of a model for tourist development of abandoned rural settlements and estates. In the project we used the Visitor…
Agenda 2010: SMEs in European tourism: The context and a proposed framework for European action
Victor MiddletonThe characteristics of millions of SMEs, the way they operate, the growing employment they sustain, their collective influence over the quality of tourism products and…
Le yield management vers une reponse au mythe de la rentabilite optimale? — le cas du transport aerien
Olivier P. SaissiThe increasing entropy of competitive markets forces companies to maximise profitability to the optimum level their resources will permit. Since services cannot be stored, they…
Un cadre d'analyse des relations sociales et des caracteristiques de la rencontre touristes — autochtones: le cas de la Grece
Paris TsartasThis article attempts to analyse social relations between tourists and the inhabitants of tourism regions in Greece, from 1960 to the present. The introduction describes the…
From destination to destination marketing and management: Designing and repositioning tourism products
In a competitive environment, the professional marketing and management of tourism destinations represent a key challenge for public/private organisations and tourism suppliers at…