Strategic Direction: Volume 18 Issue 2

Subject:

Table of contents

Aiming at excellence at the Forte Hotel Group

Ten million pounds for an excellence programme sounds considerable. But a complete ‘makeover’ of a corporate culture was never going to be cheap. Launched by the then new chief…

1240

Creating and managing the e‐supply chain at UPS Worldwide Logistics

In the highly competitive business of supply‐chain management, one logistics company has escaped the commodity trap. Instead of supplying traditional transport and warehousing…

2850

The chip revolution at Frito‐Lay

As the 21st century proceeds, new technologies seem to emerge on an almost daily basis. The impact upon work and leisure alike continues at a phenomenal rate. Frito‐Lay, the US…

580

A toast to eco‐balancing at Hassero¨der Brewery

The reduction, if not avoidance, of environmental pollution arising from industrial operations is now de rigueur for most European manufacturers. In the beer industry, Germany’s…

271

Assessing and managing the value chain

Ensuring customers are satisfed by delivering ‘value’ poses a number of challenges dependent not only on the product or service offered but also the type of customer served. Who…

1995

What’s happening at Ford, Chrysler, Smart and Astra? ‐ The auto industry braces itself for the coming storm

It is all too easy, in the wake of september 11, to point the finger of blame for the current economic depression towards those responsible for the Twin Towers’ destruction. It is…

1961

Crisis management – there’s a right way and a wrong way

British Airways has had its share of crises over the years, but when the Air France Concorde crashed just after take‐off killing all 113 passengers and crew in late 2000, BA had a…

3068

Brave new world as firms go global

We learn from history but it can be a mistake to assume that the past will always repeat itself. Nevertheless, it is reasonable assumption that, because of what took place in the…

1421

Can companies break from poor product development habits?

Until recently, few companies accepted that product development could be a managed and structured process. As a result, most development processes have evolved as a mix of black…

324

The diversity of British innovation

Despite continual and growing concerns over the productivity and even the long‐term survival of the UK’s manufacturing industry, it is worth recognising that there still seems to…

281
Cover of Strategic Direction

ISSN:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele