Table of contents
International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries
Naresh K. Malhotra, Francis M. Ulgado, James Agarwal, Imad B. BaalbakiDiscusses and applies a general framework for services quality to make acomparative evaluation of ten dimensions of service quality betweendeveloped and developing countries…
Export Behaviour of Fresh Produce Marketers: Towards a Co‐ordination with General Theory of Exporting
Safak Aksoy, Erdener KaynakProbes the export behaviour of fresh fruit‐and vegetable‐marketing firmsin an international context. The case study investigations compriseexamination of Belgium, Chile, Canada…
Accounting and Marketing Rationale The Juxtaposition within Brands
David OldroydThere is a paradox within some market economies that accounting appearsto enjoy superior power and status to marketing. This is significantbecause of the close working…
Comment: The Evolution of Distribution Systems
Ronald SavittOffers a commentary on Mueller and Baron′s Case Note, which had soughtto understand changes in distribution systems taking place in Centraland Eastern Europe, and particularly in…
Comment on the Evolution of Distribution Systems: A Reply
R.D. Mueller, P.J. BaronContends in reply that Savitt has misconstrued the marketing focus withthe total distribution framework of the original article. Disagrees withSavitt′s contention that there is…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan