Table of contents
GLOBAL STRATEGY: ACHIEVING THE GEOCENTRIC IDEAL
Kenneth SimmondsSummary This paper presents the case for a geocentric approach to global strategy formation. It describes the geographic adjustments that are the embodiment of both attack and…
INDUSTRIAL MARKET STRUCTURE ANALYSIS IN A MAJOR MULTINATIONAL CORPORATION
Muzaffar A. Shaikh, Behram J. HansotiaWith the advent of fierce international competition in today's industrial business environment, it has become imperative for companies to reevaluate the cost/price/value…
DEVELOPMENT OF EXPORT MARKETING GUIDELINES
Warren J. BilkeyBounded rationality theory argues that classical and neoclassical economic theories are unrealistic in assuming that managements have perfect knowledge regarding decision‐making…
THE INTERNATIONAL MARKETING OF TECHNOLOGY: AN INTERACTION PERSPECTIVE
Lawrence S. WelchThe International Marketing of Technology: An Interaction Perspective More and more companies have resorted to a wide diversity of international operation forms in order to enter…
MULTINATIONAL PRODUCT PLANNING: A METAMARKET ANALYSIS
Richard R. Still, John S. HillThe concept of meta‐markets has been around a long time, with numerous references to the European market, the South American market and so on. An examination of MNC consumer…
MANAGING INTERNATIONAL CUSTOMER SERVICE
Martin Christopher, Richard Lancioni, John GattornaDomestic distribution operations have long understood the values of a strong customer service network. Now it's time for exporters to realize its worth, too. A new survey shows…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan