International Marketing Review: Volume 2 Issue 2

MARKET SOCIALISM IN THE PEOPLE'S REPUBLIC OF CHINA

Hans B. Thorelli

The world's most populous nation has taken on the mission of a giant laboratory in political economy. This “thoughtpiece” describes the recent economic experiments in China, and…

SOME THOUGHTS ON CONSUMERISM IN DEVELOPED AND LESS DEVELOPED COUNTRIES

Erdener Kaynak

When one looks at the marketing literature, consumerism activity is treated as a developed country phenomenon. The reason for this is partially attributable to a complete lack of…

MARKETING IN A RESOURCE‐SHORT SOCIALIST ENVIRONMENT: ROMANIA

Jacob Naor

Resource shortages, which have increased in severity since the early 1970's, appear to have had a significant impact on the development of marketing thought and practice in…

THE INFLUENCE OF COUNTRY AND PRODUCT ON RETAILER OPERATING PRACTICES: A CROSS NATIONAL COMPARISON

Daniel C. Bello, Lee D. Dahringer

This study examines the extent to which retailer's country of origin and product assortment influence retailer operating practices. Although conventional wisdom suggests practices…

INTERNATIONALIZATION AND DIVERSIFICATION OF U.S. TRADE: 1970 TO 1981

Robert T. Green

U.S. trade has undergone considerable change since 1970. The decade of the 1970s witnessed the dollar go from strength to weakness and then start back to its current strong…

INTERNATIONALISM OF THIRD WORLD FIRMS: AN INDIAN CASE STUDY

Vyuptakesh Sharan

Synopsis The emergence of third world multinational corporations is a comparatively new phenomenon, providing scarce foreign exchange for less developed countries. This paper…

A EMPIRICAL STUDY OF THE DIFFERENCES BETWEEN SMALL EXPORTING AND NON‐EXPORTING US FIRMS

Attila Yaprak

Introduction Perhaps the most significant economic transformation within the last three decades has been the internationalization of business. From the modest levels of the 1950s…