Table of contents
Standardization/adaptation of international marketing strategy: Necessary conditions for the advancement of knowledge
John K. Ryans, David A. Griffith, D. Steven WhiteFor over 40 years academicians and practitioners have debated the standardization versus adaptation of international marketing strategy. Despite the importance of, and tremendous…
A comparison of satisfaction outcomes associated with adapted and non‐adapted products: Domestic versus imported washing machines in Turkey
M. Yamin, R. AltunisikThis paper compares customer satisfaction outcomes associated with the consumption of products adapted to the local market and non‐adapted imports of washing machines in Turkey…
On the use of “borrowed” scales in cross‐national research: A cautionary note
Susan P. Douglas, Edwin J. NijssenCross‐national studies may be flawed through “borrowing” scales used in domestic studies, without examining their relevance and equivalence in other countries and contexts…
The influence of retail environment on price perceptions: An exploratory study of US and Korean students
Byoungho Jin, Brenda SternquistConsumers use a variety of information cues to select products; price, however, is the most important. It is possible that the market environment can influence how price is viewed…
Consumer patronage of ethnic portals
Wenyu Dou, Boonghee Yoo, Ma LiangyuThe emergence and diffusion of the Internet has prompted a surge in web portal sites that are designed to meet the specific needs of ethnic Internet users who are not native…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan