International Marketing Review: Volume 21 Issue 3

Guest editorial International marketing in the Asia‐Pacific region

Paul Chao, Saeed Samiee, Leslie S.C. Yip

Presents and discusses areas for future research into international marketing in the Asia‐Pacific region based on recent trends and gaps in the literature. Continues and develops…

International marketing in Southeast Asia: Retailing trends and opportunities in China

Saeed Samiee, Leslie S.C. Yip, Sherriff T.K. Luk

The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China. In particular, we focus on the entry of international…

Identifying export opportunities: the case of Thailand

Ludo Cuyvers

A decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country. The model consists of a screening…

China's entry to WTO: global marketing issues, impact, and implications for China

James Agarwal, Terry Wu

The transition from a command economy to a market‐based economy has been remarkably successful in China. After 15 years of negotiations, China finally joined the World Trade…

Marketing and e‐commerce as tools of development in the Asia‐Pacific region: a dual path

Charles M. Wood

International development agencies claim that commercial applications of information and communication technology (ICT) have great potential to accelerate economic growth in…

The marketing strategy‐performance relationship in an export‐driven developing economy: A Korean illustration

Chol Lee, David A. Griffith

The relationship between export marketing strategies and export performance is examined in Korea under the strategy‐environmental co‐alignment theoretical perspective put forth…