Table of contents - Special Issue: International Market Selection and Segmentation II
Guest Editors: Nicolas Papadopoulos, Oscar Martn Martn
A dynamic framework for understanding cross‐national segmentation
Hugh M. Cannon, Attila YaprakThe purpose of this paper is to provide a conceptual framework for better understanding of cross‐national segmentation under the underlying forces of globalization and technology.
Identity, demographics, and consumer behaviors: International market segmentation across product categories
Mark Cleveland, Nicolas Papadopoulos, Michel LarocheThe purpose of this paper is to focus on two questions that are especially pertinent to international marketers. Is a strong ethnic identity (EID) generally incompatible with a…
International market selection and segmentation: a two‐stage model
Charlotte Gaston‐Breton, Oscar Martín MartínThe purpose of this paper is to present a two‐stage international market selection and segmentation model addressed to help decision makers such as foreign institutions and…
Location choice and the internationalization sequence: Insights from Indian pharmaceutical companies
Poh‐Lin YeohThe purpose of this paper is to contribute to the literature on emerging multinationals by studying the internationalization strategies of two established companies in the Indian…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan