Table of contents
Theatre Objectives and Marketing Planning
L.W. HardyLooks at research undertaken in the grant‐aided sector of UK theatres with emphasis on a group of theatres active in Wales. Aims to assist theatres in the development and…
1240
Consumer‐Client Orientation and Public Service Marketing
Richard F. BeltraminiExplores the development of consumer orientation in private sector marketing, and goes on to consider the meaning of consumer‐clientele orientation in public service marketing…
529
Marketing of Continuing Management Development
Gordon WillsDescribes how one university school applied the principles and practices of marketing to short course activities between 1975 and 1979. Reveals that the application afforded good…
205
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall