European Journal of Marketing: Volume 17 Issue 2

Exploring the Impact of Governmental Export Subsidies

Kjell Grønhaug, Tore Lorentzen

Discusses the importance of government subsidies on the Norwegian export market. Highlights the strength of exports within Norway – 45% of GNP. Examines the various types of grant…

Household Economics and Market Segmentation

Yehoshua Liebermann, Jacques Silber

Examines the relationship between household economics and market segmentation. Provides a theoretical framework and an empirical analysis. Discusses the differences between…

The Stages of Marketing Evolution in East European Countries

A. Coskun Samli, Wladyslaw Jermakowicz

Analyzes the development of marketing in East European countries. Traces the growth of East Europe's trade with the West from $12.3 billion in 1970 to $37.6 billion in 1979…

Tourists Perceptions of Finland and Selected European Countries As Travel Destinations

Antti Haahti, Ugur Yavas

Discusses the importance of tourism on a country's overall economy. Highlights Finland as a particular example, where, due to tourism, the balance of trade soared from a $33.1…

Strategic Planning in Retail

Leif Kristenson

Examines the complexities of strategic planning in retailing. Highlights the importance of a good knowledge of consumer basis as a foundation for a successful retailing strategy…

Crisis Point in the TV Rental Industry

Keith Fletcher, Alan Napier

Examines the threats posed to the UK rental industry by consumers' decision to buy. Traces the history of the UK rental industry, including the decline of black and white against…

Forecasting the Future of Video Using a Diffusion Model

G.A. Lancaster, G. Wright

Traces the development of video technology and predicts the future for the medium by using a diffusion model. Defines the diffusion process and analyses four key elements: The…