Table of contents
Developments in the UK Food Market
John DavisReviews some of the important changes that have occurred during the 1970s in the UK food market. Consider the marketing implications of these changes. Reveals that, although the…
Perceived Risk in Grocery Outlet Selection: A Case Study in Saudi Arabia
Ugur Yavas, Secil TuncalpStates that perceived risk is an integral component of contemporary models/theories of consumer behaviour. Assesses if perceived risk is a determinant of supermarket patronage…
Conspicuous Consumption: A Literature Review
Roger MasonStates that status and prestige considerations play a significant part in shopping preferences for products, which, although they appear to have a direct utility, serve only as a…
An Alternative Paradigm for Marketing Theory
D.F. Dixon, I.F. WilkinsonStates that marketing theory experienced a scientific crisis 30 years ago and a new paradigm of “functionalism” emerged, however, current thinking in marketing reflects the older…
Expectations and Results of Contractual Joint Ventures by US and UK MNCs in Eastern Europe
Stanley J. Paliwoda, Marilyn L. LiebrenzUses ten case studies to illustrate technology transfer to Eastern Europe in the form of contractual joint ventures. Defines the basic concept of industrial co‐operation or…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall