European Journal of Marketing: Volume 20 Issue 2

The Right of Reply: An Exchange of Views

Stanley C. Hollander, Ronald Savitt

Compares a response to an article by Savitt (Vol. 18 Nos. 6.7, 1984) from Hollander and including Savitt's rejoinder, making for very interesting reading and lively debating…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb045709. When citing the article, please…

Global Competition for Environmental Markets: The Case of the Water Pollution Control Equipment Industry

Andrew C. Gross

Describes how pollution control spending around the world is set to increase from $70 billion (1979) to $115 billion in 1990 in real terms. Expands on the theory that cleaning up…

The Market Research Terminal and Developments in Survey Research

Gwyn Rowley, Keith Barker, Victor Callaghan

Reports on survey‐behavioural research in a major and fundamental development ‐ the Questronic project based at the University of Sheffield (UK), and its first product, the…

Commercial Television Breaks, Consumer Behaviour and New Technology: An Initial Analysis

Philip J. Kitchen, David A. Yorke

Explores UK audience reception data provided by the Broadcasting Audience Research Board (BARB) and questions it with regard to new technology. Discusses technological innovations…

Controlling Country‐Specific and Industry‐Specific Influences on Export Behaviour

Bodo B. Schlegelmilch

Attempts to provide a better explanation of differences in diverse export behaviour among similar operating firms in the same country. Wishes to compensate for deficiencies by…