European Journal of Marketing: Volume 21 Issue 4

Subject:

Table of contents

Exact Journals? English Newsbooks in the Civil War and Interregnum

Martyn Bennett

Though the English newspaper was born in the early 1620s, government interference prevented it from developing into a regular feature of English life. The destruction of Charles…

Growing Up: The Evolution of Advertising in Youth's Companion during the Second Half of the Nineteenth Century

David Reed

In an examination of the pages of Youth's Companion one of the leading US magazines lasting right through the nineteenth century, the evolution of typography, good quality copy…

The Not Quite So Inevitable Origins of Commercial Broadcasting in America

Dave Berkman

The development of radio in the US shows the debates about how the new medium of communications should be controlled and financed. Generalisations about capitalist business ethics…

The Buy British Campaign of 1931

Stephen Constantine

The Buy British Campaign of 1931 was the National Government's attempt to tackle a balance of payments crisis without initially resorting to tariff protection. The operation was…

378

America's Political Market

Nicholas J. O'Shaughnessy

The annexation of business promotion methods by candidates has revolutionised political advocacy in America, with electronic technology making the traditions of democratic…

Cover of European Journal of Marketing

ISSN:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall