European Journal of Marketing: Volume 21 Issue 5

Consumer Boycotts and Consumer Sovereignty

N. Craig Smith

Consumer boycotts may be understood as consumer behaviour, and the concept of consumer sovereignty is identified here as the implicit paradigm for the marketing desciple, this is…

Market Segmentation: A Review

T.P. Beane, D.M. Ennis

It is important to remain creative when conducting segmentation research, as many different ways to segment a market can exist. Five main bases are discussed: geographic…

Strategic Positioning in the UK Car Market

Nigel Meade

The relative position of products in the UK market is examined with the aid of multivariate statistical techniques. Two ways of plotting products to facilitate comparisons within…

Foreign Travel Behaviour in a Growing Vacation Market: Implications for Tourism Marketers

Ugur Yavas

This research into tourism motivation and high‐ and low‐risk perception of tourist venues shows that Saudi travellers place great importance on rational/denotative attributes…

Knowing your Rights: A Cross‐Cultural Study

Bronislaw J. Verhage

Regardless of their income level, Dutch consumers often appear to lack knowledge of the legal remedies available to them under today's consumer protection laws, and this study…

The Challenge of Basic Strategies

Kay Georg Segler

International companies should be prepared with appropriate basic strategies to handle today's challenges, and these are seen to consist of allocation strategy, international…

Attitudes towards European, Japanese and US Cars

Jacqueline J. Brown, C. David Light, Gregory M. Gazda

The differences and similarities in US consumers' perceptions of cars produced in six countries was highlighted, helping to determine product differentiation and define the proper…