Table of contents
Industrial Risk Reduction in the Purchase of Microcomputers by Small Businesses
Vincent‐Wayne MitchellThe theory of perceived risk, despite its obvious explanatorypower, has been little used in industrial buying behaviour. This articleattempts to reawaken interest in the theory by…
Idea Generation: Identifying the Most Useful Techniques
Trevor SowreyThe effectiveness of a new product development programme depends onthe quality of the ideas that are produced. Yet, in spite of itsimportance, many companies do not pay enough…
Product Management for Major Accounts – An Opportunity to Differentiate
Paul TurnerProduct management is a complex process: the effective managementand development of products can be a critical factor in determiningwhether a company will succeed in winning…
Polarising Trends in Female Role Portrayals in UK Advertising
Paul C.N. Michell, Wendy TaylorFemale role portrayals are investigated for the late 1980s usingBritish women′s magazines, replicating and updating earlier studies toprovide trends from the mid‐1970s. The…
Pricing and the Correspondence to Market Conditions: Some Danish Evidence
Kai Kristensen, Hans Jorn JuhlA simplification from microeconomic consumer theory is used toformulate a model relating relative contributions to incomeelasticities. The model is applied in order to evaluate…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall