Table of contents
Brand Pricing in a Recession
Leslie de Chernatony, Simon Knox, Mark ChedgeyA study, by in‐home interviews using a fully structuredquestionnaire with 80 consumers of mineral waters and 86 consumers offruit juice – grocery products where advertising had…
2906
Analysing Marketing Profitability: Sales Are a Dangerous Cost‐driver
Fred SelnesDiscusses the issues raised by general criticism of the traditionalaccounting‐based analysis of profitability and in particular of dataquality and relevance, from the perspective…
1128
Buyer‐Seller Relationships: An Application of the IMP Interaction Model
Lynn E. Metcalf, Carl R. Frear, R. KrishnanDrawing upon the framework set forth in the Interaction Modeldeveloped by the European IMP Group, examines factors leading to closerelationships between buyers and sellers. An…
5201
Analysing Distribution Channel Dynamics: Loose and Tight Coupling in Distribution Networks
Per AnderssonDepicts a path to follow when studying longitudinal changeprocesses in distribution systems. The objective is met by linking anetwork approach to marketing systems with the area…
1368
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall