Table of contents
Commentary Bridging the divide
Michael J. BakerDiscusses the perceived gap between theory and practice in the discipline of marketing. Asserts that the gap between the worlds of academia and practice is increasing and this is…
Satisfaction with sales manager training ‐ Design and implementation issues
Alan J. Dubinsky, Rajiv Mehta, Rolph E. AndersonStates that little empirical work is available as a guide in the design and implementation of sales manager training programs. Examines the relationship between trainee…
A model of close business relationships in China (guanxi)
Dong‐Jin Lee, Jae H. Pae, Y.H. WongExamines the antecedents and consequences of close business relationships (guanxi) in China. We hypothesize that decision‐making uncertainty and perceived similarity positively…
Environmental and emotional influences on willingness‐to‐buy in small and large retailers
Bruce R. Klemz, Christo BoshoffAddresses two critical issues for the small retailer faced with competition from large national one‐stop chains: do customers perceive environmental and induced emotional…
A synthesis of contemporary market orientation perspectives
Barbara A. Lafferty, G. Tomas M. HultA great deal of attention has been devoted to the concept of market orientation in marketing academe and practice. Numerous perspectives have been proposed as researchers endeavor…
Warranty and warrantor reputations as signals of hybrid product quality
Soo J. Tan, Khai S. Lee, Guan H. LimExamines the use of warranty and warrantor reputations, which have been shown to be credible signals of product quality for uni‐national products, to overcome consumers’ negative…
How important are ethics and social responsibility? ‐ A multinational study of marketing professionals
Anusorn Singhapakdi, Kiran Karande, C.P. Rao, Scott J. VitellStates that in the present era of global marketing, as more companies enter international markets, ethical problems are likely to increase. As companies and their managers deal…
Consumer evaluations of brand imitations
Alain d’Astous, Ezzedine GargouriReports a common occurrence in the marketplace: brand imitation. A total of 160 consumers participated in an experiment where goodness of imitation, presence/absence of the…
Predicting purchasing behavior on business‐to‐business markets
Magnus Söderlund, Mats Vilgon, Jonas GunnarssonMeasures of customers’ repurchase intentions have become common in marketing research, particularly since long‐term relations with customers are stressed as an important goal…
The old, the new and the complicated ‐ A trilogy of marketing relationships
Marilyn Healy, Kathleen Hastings, Les Brown, Michael GardinerThe boundaries of relationship marketing have been discussed since relationship marketing was first investigated in the 1970s. Investigating these boundaries, this paper reviews…
Service recovery attributions and word‐of‐mouth intentions
Scott R. Swanson, Scott W. KelleyThe impact of service recovery attributions in determining consumers’ intentions of engaging in post‐recovery word‐of‐mouth behaviors is examined. Research questions are…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall