European Journal of Marketing: Volume 36 Issue 7/8

Conserving our precious resources

Discusses the pressure being placed on survey respondents through growing numbers of contact attempts, long‐winded questionnaires and research topics that lack relevance. Suggests…

Moral philosophies of marketing managers: A comparison of American, Australian, and Malaysian cultures

A recent article pointed out that “past research has paid relatively little attention to the sources of individuals’ moral philosophies from either a conceptual or an empirical…

Postmodernism, social relations and remote shopping

Postmodernism has provided valuable insights into the cultural significance of shopping and shopping sites in advanced societies. Despite their important contribution, postmodern…

Service loyalty: The effects of service quality and the mediating role of customer satisfaction

Service loyalty, with its final effect on repurchasing by customers, appears to have received relatively little attention. This study starts by first delineating the concept of…

A cross‐cultural assessment of the satisfaction formation process

Consumer satisfaction continues to be an important area of both academic research and managerial interest. Yet most satisfaction research has utilized US subjects to develop and…

Salesperson’s procedural knowledge, experience and performance: An empirical study in Japan

The authors investigated the moderating effect of sales experience on the relationship between salespeople’s procedural knowledge and their performance, using a sample of 108…

Violence and consumption imagery in music videos

A content analysis of 191 music videos from New Zealand television examined three research questions: what levels and types of violence are evident? What products and brands are…

A social psychological model of relations between marketing and sales

This paper highlights the opportunity to investigate relations between the marketing and sales departments of fast moving consumer goods (FMCG) companies. Drawing on empirical…

Pioneer brand advantage with UK consumers

Pioneer advantage is derived from two sources: producer‐based advantages and consumer‐based advantages. The latter is relatively under‐researched. This research replicates and…

Barriers to internationalisation: An investigation of the craft microenterprise

Previous research concerning barriers to internationalisation growth have modelled sets of internal and external factors impinging upon the behaviour of the firm. It is believed…

Consumer perceptions of foreign products: An analysis of product‐country images and ethnocentrism

The objective of this paper is to investigate product‐country images, lifestyles and ethnocentric behaviors of Turkish consumers and provide suggestions to the marketers about the…

Leading Product Innovation: Accelerating Growth in a Product‐based Business

Marketing Communications Classics