European Journal of Marketing: Volume 4 Issue 2

The problems of determining an integrated model of buyer behaviour

Alan R. Wolfe

Notes that model‐building techniques can create problems as well as solving them, and recent research has evolved a classification of variables affecting consumer behaviour, which…

Change in the distribution systems of western industrialised economies

R.E. Thomas

Discusses research based on two sets of data, published ads and transcripts of interviews with chain interviews. Attempts to show that ‘status’ is a concept of value when…

Simulation of the selection of an item for a grocery ‘ad.’

David L. Rados

Draws on a study conducted in a grocery chain with over 50 stores, located in the western USA. Simulates selection of a grocery item, for a chain store advertisement, using a…

Regularities in sole buying

T. Cannon, G.J. Goodhard

Studies purchasing behaviour for the leading brands of a frequently bought household product and discusses this. Enquires in depth about the nature and habits of those buyers of a…

The relationship of intentions to buy consumer durables with levels of purchase

G.I. Heald

Provides background to the current literature on buying intentions and describes some recent research on the subject. States traditional short‐term econometric forecasting models…

The structure of the marketing specialisms in their context

D.S. Pugh

Reports on a research project aimed at making precise formulations of the characteristics of organisational structure, and that the fieldwork involved heavy interviews at 52…