European Journal of Marketing: Volume 56 Issue 8

Toward a goal-based paradigm of contagion

TaeWoo Kim, Adam Duhachek, Kelly Herd, SunAh Kim

This study aims to extend the previous research on contagion and proposes an integrative paradigm in which consumer goals and contagion recipient factors are identified as the key…

Funding marketing resources and capabilities during a recession: an empirical examination of top corporate advertisers

Fernando Angulo-Ruiz, Naveen Donthu, Diego Prior, Josep Rialp-Criado

This study aims to ask whether the funding behaviour of companies is different during a recession. Specifically, the authors study whether firms fund marketing resources and…

The temperature dimension of emotions

Pascal Bruno, Valentyna Melnyk, Kyle B. Murray

The literature to-date has focused on dimensions of emotions based on emotions’ affective state (captured by valence, arousal and dominance, PAD). However, it has ignored that…

It’s not whether you win or lose, it’s how you play: customer delight in unpredictable experiential encounters

Donald C. Barnes, Mark J. Pelletier, Joel E. Collier, Sharon E. Beatty

The purpose of this paper is to investigate if customer delight is possible when the service encounter result may not be successful. Such a scenario is increasingly likely with…

Validation of the information processing theory of consumer choice: evidence from travel search engine clickstream data

Xiaoyi Sylvia Gao, Imran S. Currim, Sanjeev Dewan

This paper aims to demonstrate how consumer clickstream data from a leading hotel search engine can be used to validate two hidden information processing stages – first eliminate…

Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language

Behnam Forouhandeh, Rodney J. Clarke, Nina Louise Reynolds

The purpose of this paper is to demonstrate the utility of systemic functional linguistics (SFL) as an underlying model to examine the similarities/differences between spoken and…

“More CSR versus more benefits”: how members' motives influence loyalty toward cooperatives

Charlotte Lecuyer, Mathieu Béal, Sonia Capelli, William Sabadie

Co-operative managers must invest appropriately to strengthen member relationships, such as by initiating corporate social responsibility (CSR) actions or providing members with…

Marketing in a crisis: lessons from the “COVID election” in New Zealand

Edward Elder, Jennifer Lees-Marshment, Neil Thomas Bendle

This paper aims to identify both the traditional and novel forms of marketing behind New Zealand Prime Minster Jacinda Ardern’s landslide victory in the 2020 New Zealand General…

Free tumbler in Snapchat vs coffee tasting ticket in Instagram: the impact of gift type and message type on B2C gift-giving on different social media platforms

Dong Hoo Kim, So Young Lee, Yoon Hi Sung, Nam-Hyun Um

This paper aims to examine the differential effects of the type of gift (material vs experiential) offered on Snapchat and Instagram (Study 1) and how the impacts of gift type and…

Packaging-integrated-products: capturing new opportunities in the front end of product development

Chris Simms, Paul Trott

The purpose of this paper is to examine how firms manage the front end of new product development projects where packaging forms a core part of the product itself. Within the…

Cultural antecedents and consequences of luxury brand personalities

George Balabanis, Aleksandra Karpova

This paper aims to examine whether brands derive their personalities from their culture of origin, the stereotypes about their cultures of their origin or the cultures of their…

Enhancing IT industry employees’ service innovation performance: antecedents and outcomes of service innovation engagement

Peiyu Pai, Hsien-Tung Tsai, Jun-Yu Zhong

This study aims to explore how information technology (IT) companies that provide professional information systems/IT solutions to business clients can enhance employees’ service…

Energy efficiency of consideration sets and choices: the impact of label format

Millie Elsen, Jorna Leenheer

This research examines how the design of the online energy label can be improved to stimulate consumer choice of energy-efficient household products in Web stores. Based on…