European Journal of Marketing: Volume 9 Issue 3

Rail Freight Marketing: Some UK Perspectives

Martin Christopher

Examines prospects for a reappraisal of railway's world‐wide efforts in the light of UK experience. States the marketing concept evolution has been well documented and it is no…

Communication Problems in the Marketing of Synthetic Meats

L.J. McCarney

Focuses attention on basic problems of marketing communications regarding housewives' changing attitudes to synthetic meats and other food‐based innovations. Posits that much…

Comparative Profiles of Foreign Customers and Intermediaries

Talaat Abdel‐Malek

Reports on a study of attitudes of exporting managements in different national and regional settings, regarding business exchanges. Compares also existing non‐exporting…

Advertising in a Developing Economy; Opportunity and Responsibility

Malcolm Harper

Suggests that advertising has a greater influence on spending habits and life style in lesser‐developed areas than in wealthier ones – this potential imposes certain…

Consumerism and Distribution; A Management View

Pieter Beukenkamp

Questions what is really important in the consumer‐distributor relationship, suggesting what can be done by distributors and consumer organisations in order to develop…

Fish Marketing in Britain: Structural Change and System Performance

Philip J. Rosson

Stresses that, if the traditional UK wet fish organisations are to survive competition, then a changed approach to fish marketing is required. Attempts to trace recent…

Marketing Planning in a Social Enterprise A Conceptual Approach

Nikhilesh Dholakia, Ruby R. Dholakia

Compares the marketing functions of social enterprises with that of private enterprise, and discusses the management problems involved in the selection and implementation of a…