Table of contents
Differences in cross‐cultural negotiation behavior between industrial product and consumer product firms
Robert Gulbro, Paul HerbigIn this age of the global economy, cross‐cultural negotiation isbecoming an increasingly important part of the management and marketingprocess for nearly every firm. Compares the…
A stakeholder theory approach to designing environmental marketing strategy
Michael Jay PolonskyDiscusses stakeholder theory (ST) in the context of developingenvironmental marketing strategy. ST has not been utilized extensivelyin the marketing literature. Discusses how…
An analysis of strategic alliances: forms, functions and framework
Niren M. Vyas, William L. Shelburn, Dennis C. RogersDefined broadly as any relationship between companies involving asharing of common destinies, strategic alliances are cropping up acrossthe global arena. Due to the maturation of…
International business development – what are the considerations?
Robert G. WattersProposes a checklist of the considerations to be taken into accountin a UK financial services company going transnational (crossingborders) which includes: identifying markets…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004654. When citing the…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota