Table of contents
Hybrid channel conflict: causes and effects on channel performance
Kevin L. Webb, John E. HoganToday’s dynamic markets are forcing firms to design increasingly complex channel strategies involving multiple channels of distribution. As the complexity of these systems…
The use and disposal of IT products within commercial markets
Kieren Mayers, Chris France, Ann Cleverly, Eletherios Kabouris, Susanna PlanasNew European environmental legislation requiring producers to recycle electrical and electronics products at so‐called “end‐of‐life” is likely to introduce new areas of…
Barriers to entry in industrial markets
Fahri KarakayaThis study examines the importance of 25 barriers to market entry in industrial markets. A survey of 93 firms indicates that majority of business executives consider cost…
Relationships and project marketing success
Maria Anne Skaates, Henrikki Tikkanen, Jarno LindblomProject operations are a dominating mode of international business. Managing relationships and networks is crucial to project marketing success both at the level of the individual…
Case study Strategic challenges in the financial services industry
Steve W. Henson, Joey C. WilsonThe financial services industry has changed dramatically over the past decade as a wave of consolidation driven by legal, technological, and market changes has continued to build…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota