Table of contents
Customer satisfaction and the marketing‐quality interface
Edward U. Bond, Ross L. FinkDespite long‐standing interest in the quality movement by marketing scholars, marketing managers have not seized opportunities to provide leadership as the quality movement has…
Organizational culture and job satisfaction
Daulatram B. LundThis empirical investigation examines the impact of organizational culture types on job satisfaction in a survey of marketing professionals in a cross‐section of firms in the USA…
Organizational memory: a new perspective on the organizational buying process
Jeong Eun Park, Michele D. BunnAlthough there is increasing interest in the organizational learning process appearing in the marketing literature, there is relatively little research that relates these concepts…
CASES Segmentation and promotional strategies for selling CARB bearings in China
Don Y. LeeSKF Group is one of the largest bearing manufacturers in the world, well known for its innovations and high quality bearings. One of its innovations is the CARB bearing, which…
CASES Vodafone and the wireless industry: a case in market expansion and global strategy
Syed Tariq AnwarThis illustrative case discusses and evaluates Vodafone Group and its overseas expansion and diversification in global business. Vodafone is a UK‐based company that was…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota