Journal of Business & Industrial Marketing: Volume 2 Issue 4

INDUSTRIAL PRODUCT COUNTERFEITING: PROBLEMS AND PROPOSED SOLUTIONS

Michael G. Harvey

Background to International Counterfeiting It has been estimated that counterfeiting, the unauthorized imitation of goods or services with intent to deceive (6), was responsible…

USING TRANSPORTATION INTERMEDIARIES FOR INDUSTRIAL PURCHASING DECISIONS

Edward A. Morash

One of the less observed results of transportation deregulation has been the explosive growth of transportation intermediaries or third‐party specialists such as brokers…

KODAK: BEYOND 1990

Frank P. Strong

When your eye spots one of the myriad of green or amber bottles on grocery store shelves, what company produced that bottle polymer?

PERCEPTIONS OF THE SPECIALTY ADVERTISING INDUSTRY: IMPLICATIONS FOR BUSINESS MARKETERS

Charles S. Madden, Marjorie J. Caballero

From a series of more than 70 depth interviews with constituencies inside and outside the specialty advertising industry, a profile of perceptions concerning the industry has…

CUSTOMER SERVICE COMPETITION IN BUSINESS TO BUSINESS AND INDUSTRIAL MARKETS: MYTHS AND REALITIES

Myroslaw J. Kyj, Larissa S. Kyj

In business to business marketing, customer service offers firms the opportunity to differentiate themselves from competitors and thereby establish a competitive edge. However…

MARKETING CHANGES THE CORPORATE CULTURE

Edwin E. Messikomer

Given the intensity of competition in today's world marketplace, it is difficult to find an American manager who isn't telling his organization to strengthen its marketing…

IMPROVING THE NEW PRODUCT DEVELOPMENT PROCESS — MAKING TECHNOLOGY PUSH WORK!

Ronald N. Paul

Technology Push Defined What do we mean by “technology push?” Let's first go to Webster for some assistance. Two of the formal definitions that apply to the word push are “to…

ISSUES TO CONSIDER WHEN CREATING OR JOINING AN EXPORT TRADING COMPANY

Lyn S. Amine

This paper is positioned as a manager's guide to the new export opportunity, the export trading company (ETC). ETCs are defined in terms of both the legislative provisions and…