Journal of Business & Industrial Marketing: Volume 28 Issue 8

Value in professional service relationships

Susan M.B. Schertzer, Clinton B. Schertzer, F. Robert Dwyer

Business to business (B2B) professional services depend on inter-firm cooperation for the co-creation of value. Such cooperation rarely happens overnight; it requires time for the…

Collaborative manufacturer-distributor relationships: the role of governance, information sharing and creativity

Rodolfo Vázquez-Casielles, Victor Iglesias, Concepción Varela-Neira

This paper seeks to report the results of a study examining the effects of manufacturer-distributor relationships' governance structures (market governance, third-party…

Marketing of works as a source of the new hybrid offerings in widened marketing of goods, works and services

Sergiy Eugene Pogodayev

The purpose of this paper is the justification of a new conception of the marketing of works. The paper supports this new conception of the marketing of goods, works, and services…

Customer perceptions of the value of new packaging technologies

Jenni Hakola

The purpose of this study is to examine the value formation and value perceptions of brand owners and retailers in the new digital packaging technology context. The focus of this…

The role of interfirm reciprocity norm and agent's conscientiousness in supply contract adjustment decision

Jin Li, Chanchai Tangpong, Kuo-Ting Hung, Tony R. Johns

The purpose of this paper is to better understand the main effects of agent conscientiousness and reciprocity norm and the interaction effect of these two factors on contract…

Knowledge sharing and knowledge effectiveness: learning orientation and co-production in the contingency model of tacit knowledge

Li-Wei Wu, Jwu-Rong Lin

This study focuses on the relationship between knowledge sharing and knowledge effectiveness. By learning orientation and co-production, this study demonstrates the indirect…

Towards a model of conscientious corporate brands: a Canadian study

David B. Hutchinson, Jang Singh, Göran Svensson, Tore Mysen

This paper attempts to validate a conceptual model for conscientious corporate brands (CCB) by exploring environmental and climate change issues together with perceptions of the…