Table of contents
Searching for information in marketspace: does the form ‐ product or service ‐ matter?
Meera Venkatraman, Ruby Roy DholakiaPosits that companies offering services that directly compete with products are particularly interested in whether the form of the offering ‐ service or product ‐ affects the…
1050
Exploring market orientation in banks: an empirical examination in Saudi Arabia
Shahid N. BhuianExamines market orientation and its relationship with return on asset (ROA), return on equity (ROE), and sales‐per‐employee within a novel context, banks in Saudi Arabia. Toward…
2866
Strategic pricing differentiation in services: a re‐examination
Kaushik Mitra, Louis M. CapellaPresents various aspects of price discrimination in the context of services marketing. Provides a mathematical model which takes demand‐related variables, competitive factors and…
3458
Radio advertising information strategy: differences between services and products
Avery M. Abernethy, James I. Gray, Daniel D. ButlerDiscusses how basic differences between services and products may affect advertising strategy and tactics. Examines a large number of broadcast radio adverts to study the…
4197
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum