Table of contents
STANDARDISED ADVERTISING FOR THE SINGLE EUROPEAN MARKET? AN EXPLORATORY STUDY
Jeryl Whitelock, Elizabeth KalpaxoglouThe debate on whether international advertising can, or should, bestandardised has a long history, particularly in the Americanliterature. The Single European Market after 1992…
″EUROBUYER″: HOW EUROPEAN BUSINESSES BUY
Alan WolfeMost of the published literature about the effects of 1992 relateto consumer goods and services, to the neglect of the very largebusiness‐to‐business sector. Success in the Single…
AN ENTREPRENEUR′S GUIDE TO EASTERN EUROPE
John T. Por, Jerry S. WhiteMost entrepreneurs from North America and western Europe assumethat opening up business relationships and contracts in eastern Europewill be a simple process. There is strong…
DISTRIBUTION – THE LOGIC OF 1992
Ian RodgersTo meet the challenges of the Single European Market in 1992 thedistribution strategies of ICI Chemicals and Polymers are outlined, withreference to the adoption of electronic…
SHADES OF MEANING IN SOVIET BUSINESS AND MANAGEMENT
Nigel J. HoldenAs the USSR undertakes the transition to a market economy, westernwords and concepts to describe business and management activity arebecoming increasingly used there. The semantic…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000379. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/00070709110002571. When citing the…
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson