International Journal of Retail & Distribution Management: Volume 39 Issue 3

Independent and interdependent self‐views and their influence on clothing consumption

Elena Millan, Jonathan Reynolds

The purpose of this paper is to examine the influence of individualism and collectivism at an individual level, in the context of an emergent market economy of Eastern Europe…

Explaining multi‐channel consumer's channel‐migration intention using theory of reasoned action

Sanjukta Pookulangara, Jana Hawley, Ge Xiao

The purpose of this paper is to examine how attitudes and subjective norms predict channel migration across the three channels based on the theory of reasoned action (TRA).

Effects of retail employees' behaviours on customers' service evaluation

Chanaka Jayawardhena, Andrew M. Farrell

The purpose of this paper is to test a conceptual model of the effects of customer and service orientation (SO) behaviours of individual retail employees on individual customers'…

Using scenarios to explore employee attitudes in retailing

Carley Foster

The aim of the paper is to explore how hypothetical scenarios can be used to study individual employee attitudes towards diversity and equality initiatives in retailing.

Guest editorial

Mark A.P. Davies, K. Waite