Table of contents
Commentary: Estimating Patent Infringement Damages: A CRITIQUE OF THE YARDSTICK APPROACH
E.K. ValentinA brief critique of the so‐called yardstick approach to assessingdamages resulting from patent infringement which not only informsproduct managers whose responsibilities may…
Product Positioning: A Comparison of Perceptual Mapping Techniques
Chiranjeev S. Kohli, Lance LeuthesserProduct positioning is a crucial component of competitive marketingstrategy. Perceptual mapping techniques are frequently used to aidmanagers in making product positioning…
Winning Share from a Dominant Competitor in a Slow‐growth Consumer Market: A THEORY‐GUIDED EMPIRICAL CASE INVESTIGATION
D.K. (Skip) Smith, William WeberWinning market share in a major market from a deeply‐entrencheddominant competitor is a tough challenge. Uses Nielsen data onchannel‐specific market shares for Brand A and its…
Customers, Management, and Resources: KEYS TO NEW CONSUMER PRODUCT AND SERVICE SUCCESS
Mary Anne Raymond, Brien EllisExamines the existing literature and utilizes it along with inputfrom industry executives to identify the major factors in the successand failure of new consumer products and…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569310043179. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210037024. When citing the…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou