Corporate Communications: An International Journal: Volume 12 Issue 1

A framework for responsive health policy and corporate communication

J. Paulo Moreira

The paper aims to contribute to the development of a systematic framework of analysis pertaining to the relationship between public health crisis (PHC) and scares and corporate…

Reporting CSR – what and how to say it?

Anne Ellerup Nielsen, Christa Thomsen

This paper seeks to analyse and discuss what organizations say and how they say it when reporting Corporate Social Responsibility. It raises the question whether organizations…

Corporate social responsibility: WalMart, Maersk and the cultural bounds of representation in corporate web sites

Constance Kampf

This paper seeks to analyze strategies used to communicate CSR to public audiences via the internet in Maersk and WalMart in order to examine the influence of national culture…

Corporate‐slogans of corporations operating in Greater China

Miranda Y.P. Lee, Daniel W.C. So

This paper aims to identify between polity similarities and differences of “brand‐personality traits” projected by corporate‐slogans of corporations operating in Greater China…

Stakeholder activism through nonviolence

Krishna S. Dhir

This paper seeks to analyze instances of nonviolent strategies adopted by a class of stakeholders – the women of the Niger Delta region.

Leading the charge for consumer acceptance

Joe Basso, Randy Hines

The paper seeks to conduct a qualitative analysis to determine if organizational attempts to communicate positive images affect consumer perceptions of organizational…

Introduction

Michael B. Goodman