Corporate Communications: An International Journal: Volume 13 Issue 1

My country is different: Defining drivers of excellence in the global communications organizations of large multinationals

Peter Hirsch, Najia Shaukat

The creation of a truly global marketplace with a rapidly expanding middle class has created unparalleled opportunities global brands and the multinational corporations that own…

Sharing Yalumba: Communicating Yalumba's commitment to sustainable winemaking

Cecil Stephen Camilleri

The paper seeks to outline the theory and practice of an action research program, which is aimed at redesigning and implementing a communications strategy that will effectively…

Constructing corporate commitment amongst remote employees: A disposition and predisposition approach

Glenda Jacobs

This paper aims to propose a framework for examining and understanding corporate commitment amongst teleworking employees that deconstructs and expands upon approaches to date. It…

Hearts at stake: A theoretical and practical look at communication in connection with mergers and acquisitions

Nana Balle

The paper aims to present a model for communicating mergers and acquisitions.

Between global and local: hybridized appeals in China web auto ads

Doreen D. Wu

This paper aims to present the issue of glocalization in transnational advertising and to investigate various patterns of global‐local fusion in the discursive construction of…

Communicating to a diverse workforce: Employees' perceptions of symbolic corporate identity elements

Lida Holtzhausen, Lynnette Fourie

This paper aims to determine whether language proficiency, race and education levels influence employees' perceptions of symbolic corporate identity elements of Lonmin Platinum, a…

Intranet editors as corporate gatekeepers and agenda setters

Sari Lehmuskallio

This paper aims to explore the decision‐making practices and processes related to gathering, selecting, and publishing of internal corporate news through intranets in large…

Medieval origins of corporate communication: Sampson of Oxford and the Method of Letter‐writing

Martha Wetterhall Thomas

The purpose of this paper is to provide corporate communication educators and practitioners with historical information about the origins of their field, so that they may have a…

Papers from the CCI Conference on Corporate Communication 2007

Michael B. Goodman