Corporate Communications: An International Journal: Volume 4 Issue 4

Corporate identity and corporate communications: creating a competitive advantage

John M.T. Balmer, Edmund R. Gray

Recent environmental trends are forcing senior managers to give greater import to corporate identity and corporate communications. They are discovering that conventional methods…

Advancing and enhancing corporate reputation

Stephen A. Greyser

This article describes corporate reputation as it pertains to corporate practice. Key areas treated are worldwide executive opinion on their ability to affect corporate…

Corporate identity and corporate communications: the antidote to merger madness

John M.T. Balmer, Keith Dinnie

This article examines the potential relevance of corporate identity and corporate communication to the merger and acquisition process. Recent studies indicate that around 50 per…

Multiplicity in corporate identity strategy

Shirley Leitch, Judy Motion

In this article, van Riel’s theory of common starting points is applied to an organisation in order to further our understanding of the way in which multiplicity may be managed…

Towards a definitive model of the corporate identity management process

Helen Stuart

Various writers have developed conceptual models of corporate image formation and corporate identity management. These models reflect the way in which corporate identity and…

Remediation: Understanding New Media

Jay David Bolter, Richard Grusin

Introduction to Communication Research (2nd Edition)

John Reinard

Communication in Management

Owen Hargie, David Dickson, Dennis Tourish