Journal of Communication Management: Volume 3 Issue 2

Validating credibility measures of public relations and communications: Interviews with senior‐level managers and executives from other corporate disciplines

Donald K. Wright, PhD

This paper reports on personal and telephone interviews with senior‐level corporate managers and executives from fields other than public relations and communications…

Relational orientation in management: Re‐visiting the concepts of relationship and communication

Richard J. Varey

The concept of relationship marketing is established in the general management and marketing literature. Almost all of the thinking and practice has emanated exclusively from…

Cyberbridging: How the communication manager role can link with the dominant coalition

Jennifer Kornegay, Larissa S. Grunig, PhD

Communication technicians are engaged in electronic public relations activities such as producing e‐mail newsletters, setting up teleconferences, creating Web pages, and…

Managing your corporate reputation: Strategies for the internet

Christofer Solheim, Kay Henning

THINK New Ideas, Inc., The Marketing and Communications Company for the Information Age, with offices in Los Angeles, New York, Atlanta, Boston, Seattle and London provides a…

The British Gas demerger — the internal communications story

Simon Lewis

The demerger of British Gas in 1996 was one of the largest restructurings in UK corporate history. This paper focuses on the internal communications challenges of the demerger…

Trade unions — the forgotten internal communications tool?

Liam FitzPatrick

Over the last two decades, internal communications has developed considerably as a sub‐discipline of public relations. Some of this growth is due to the desire of managers to…

Not so much ‘what’ you say, but ‘how’ you say it

Chris Cooke

Whenever people enter an interaction, listen to a briefing or read an article they unconsciously form opinions about the person or people initiating the communication and the…

Ideas into action: Innovation in public relations practice

Jon White

On 9th July, 1998, the Journal of Communication Management organised a seminar on innovation in public relations practice with the Institute of Public Relations special interest…