International Journal of Sports Marketing and Sponsorship: Volume 1 Issue 2

Introduction

John Amis

An Interview with Paul Blanchard, Director of Marketing, Scottish Premier League

Bill Gerrard

Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image

Stephen R. McDaniel, Lance Kinney

The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams

Daniel F. Mahony, Robert Madrigal

The Brand Management Efforts of a Niche Specialist: New Balance in the Athletic Footwear Industry

James M. Gladden, Mark A McDonald

Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests

Rafael Aguilar-Manjarrez, Des Thwaites, John Maule

Williams F1: The Reality of Branding a Leading Grand Prix Team

Chris Wood

Sports Law

Michael E. Jones

Editorial policy