Table of contents
Towards the regulation and restriction of ambush marketing? The first truly social and digital mega sports event: Olympic Games, London 2012
Nicolas Chanavat, Michel DesbordesThis study investigates the regulation and restriction of ambush marketing during the London 2012 Olympic Games, with analysis of actions taken via social networks and digital…
2218
The negative impacts of hosting mega-sporting events and intention to travel: a test of the crowding-out effect using the London 2012 Games as an example
Dongfeng Liu, Robert WilsonThis study examines the negative impacts of mega sporting events on host cities and the relationship between negative impacts and the travel intentions of potential international…
3844
The mediating role of perceived value in two different price settings
Hyungil Harry Kwon, Do Young Pyun, Kyong Keun ChoiThis study investigates the mediating effect of perceived value in the relationship between team identification and purchase intention towards licensed apparel within two…
840
The impact of event quality on fan satisfaction and game attendance in the context of professional soccer in Iran
Behzad Foroughi, KhairulAnuar Mohammad Shah, Davoud Nikbin, Sunghyup Sean HyunThe purpose of this study is to examine the relationship between event quality and fan satisfaction and consequent fan attendance of soccer matches in Iran. Data on game quality…
1456
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang