Table of contents
An Interview with Jean-François Richard, Director of Sales and Marketing, Amaury Sport Organisation
Michel DesbordesJean-François Richard is the Director of Marketing for Amaury Sport Organisation (ASO), a major organizer of sporting events in Europe, including the Tour de France: in this…
232
Sponsorship and Gay Sport: A Case Study of the 2000 Gay Softball World Series
Nigel JarvisThe purpose of this exploratory study is to examine the sponsorship of a gay and lesbian sports event, and whether this differs from the sponsorship of more mainstream sports…
103
Consumer-Based Marketing: The Use of Micro-Segmentation Strategies for Understanding Sport Consumption
Daniel C. FunkThe present data illustrate the effectiveness of utilizing theoretically guided models to develop consumer-based micro-segmentation strategies. The results provide marketers with…
917
The Nature of Commitment in Sport Sponsorship Relations
Simon ChadwickThe main focus of the paper is an examination of the nature of sponsor commitment to a team, an event or a sport. Established notions of “sponsor commitment” typically involve the…
446
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang