Table of contents
Interview with Iñaki Urdangarín Former President, Nóos Institute, former First Vice President, Spanish Olympic Committee, and former professional handball and football player (Spanish national team and FC Barcelona)
Kimio KaseA former professional handball player and Olympic medallist, Iñaki Urdangarín played with FC Barcelona and on the Spanish national handball team from 1986 to 2000. He also served…
The proto-image of Real Madrid: implications for marketing and management
Kimio Kase, Ignacio Urrutia de Hoyos, Carlos Martí Sanchís, Magdalena Opazo BretónUnder club president Florentino Pérez, Real Madrid Football Club appeared to utilise the proto-image of the firm (PIF) management approach. Such a strategy embraces the use of…
Ethnic identification, acculturation and sports identification of Latinos in the United States
Michelle Gacio Harrolle, Galen T. TrailSports management and marketing research has failed to study the dimensions of Latino sports consumption behaviour and fan identification. This research examined the relationships…
A multilevel model analysis of professional soccer attendance in Chile 1990-2002
Mauricio Ferreira, Gonzalo BravoThis study examined the determinants of attendance at the Chilean national soccer tournaments between 1990 and 2002. A multilevel model approach was taken to estimate the effects…
Economic impact of support in Spanish professional football
Angel Barajas, Ignacio UrrutiaThis paper explains the concept of support as an economic driver of football. It begins with a theoretical approach to the concept of support and a review of the literature…
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang