International Journal of Advertising and Marketing to Children: Volume 1 Issue 3

The Net Generation: Media Consumption is Changing as Kids Have More Choice

Sharon Carter

This article sets out to explore what is influencing children — how they spend their leisure time and how technology plays its part in this. In particular the author explores the…

Marketing Toys On The Internet — It's Child's Play! Or Is It?

Harvey Linke

This isn't yet another article on the subject of selling toys on line. We all know ‘e’ tailing toys is going to be big, even if we don't know how big and how quickly. The new…

The Role and Influence of Children in Family Holiday Decision Making

Children's influence is becoming widely accepted across a range of family purchasing decisions. This paper considers the role and influence of children in family holiday decision…

Youth Awareness of Tobacco Sponsorship As A Dimension of Brand Equity

Robert Sparks

Tobacco sponsorship of sports has increasingly been cast as a public issue on the grounds that it supports pediatric smoking by circumventing advertising restrictions and…

A Case Study of SchoolCards™: Innovative Communication with Teenagers in Secondary Schools

Gail MacIndoe

In March 1999, postcard advertising company Boomerang Media introduced ‘School‐Cards™’ into 300 secondary schools across the UK. Today, these cards are available in 1,000 schools…

Millennium Kids and the Post‐Modern Family

Gerry Hahlo

A recent study that Informer completed, an edition of the Monitor, was into the modern family. The media constantly inform us of the impending breakdown of the family and…

Cartoon Crazy?

Jane Sancho‐Aldridge, Nicki Karet

The Independent Television Commission (ITC) regulates all commercial television in the UK, with the exception of S4C in Wales. Where the younger audience is concerned, it has a…

To Infinity and Beyond: Character Merchandising and Children's Toys

David Marshall, Sarah Flelan

Character merchandising is often seen as a way to woo unsuspecting young consumers but what do children make of all this? This paper reports a small qualitative study looking at…