Journal of Research in Marketing and Entrepreneurship: Volume 22 Issue 1

Entrepreneurial marketing: an analytical viewpoint on perceived quality and customer delight

Prince Dubey, Naval Bajpai, Sanjay Guha, Kushagra Kulshreshtha

Entrepreneurial marketing is a hybrid concept of entrepreneurship and marketing defining business for future challenges. This study aims to examine the following two issues of…

Explorative and exploitative strategies and export performance: The moderating effects of entrepreneurial orientation

Saba Khalid

This study aims to examine the moderating effects of entrepreneurial orientation (EO) on the relationship of exploitation and exploration strategies with export performance…

What really matters for startups in luxury: entrepreneurial luxury excellence

Elena Ehrensperger, Daria Erkhova, Aparna Yadavalli, Harley Krohmer

The purpose of this paper is to identify luxury-specific entrepreneurial success factors that, in addition to the well-established general success factors of startups, drive the…

Unravelling the unarticulated: SME managers and the role of tacit expertise in marketing

Barry Ardley, Sanngarri Naikar

The purpose of this paper is to understand the role played by tacit knowledge in marketing decision making in small and medium-sized enterprises (SMEs) and to extrapolate the…

QiaoLinx Inc.: assisting Canadian firms build successful business relationships in China

Prescott C. Ensign, Maria Scopelliti

This paper aims to present the challenges faced by a small startup as entrepreneurship and marketing intersect to influence the success or failure of the venture. The…

The effects of need for cognition, gender, risk preferences and marketing education on entrepreneurial intentions

Hooman Estelami

Entrepreneurial aspirations are essential to the creation and survival of many businesses and to the economic development of nations. Understanding the drivers of entrepreneurial…

Software entrepreneurs’ competencies based on business growth

Iman Sudirman, Joko Siswanto, Atya Nur Aisha

This study aims to identify the competencies of small- and medium-sized enterprises’ (SMEs) entrepreneurs in the software sector and the perceived level of attainment in each…

Empowering Jordanian women through entrepreneurship

Muntaha Banihani

A strong correlation has been found across several countries between women’s positions in society and economic development, suggesting that there is a relationship between women’s…