Journal of Fashion Marketing and Management: Volume 18 Issue 1

Brands, community and style – exploring linking value in fashion blogging

Christofer Pihl

By using the concept of style, the purpose of this paper is to elaborate on the notion of brand community. More specifically, it seeks to explore how style can function as a…

Upgrade strategies in the Thai silk industry: balancing value promotion and cultural heritage

Preeya Patichol, Winai Wongsurawat, Lalit M. Johri

– The purpose of this paper is to substantiate Porter's ideas through multiple case studies of firms in one of Thailand's potential niches – Thai silk.

Is Uppsala model valid to fashion retailers? An analysis from internationalisation patterns of fast fashion retailers

Michelle Lynn Childs, Byoungho Jin

Uppsala internationalisation theory is highly utilised due to its simplicity and applicability. However, there are contrasting results on its assumption that firms follow a…

Adaptable apparel: a sustainable design solution for excess apparel consumption problem

Huantian Cao, Rita Chang, Jo Kallal, Grace Manalo, Jennifer McCord, Jenna Shaw, Heather Starner

Excess consumption of apparel is driven by the apparel industry to offer more styles at lower prices in shorter time and the consumers’ desire to change fashion. The purpose of…

An investigation of mothers’ and tween daughters’ clothing preferences and purchase intentions toward a prosocial clothing company

Jennifer Paff Ogle, Karen H. Hyllegard, Ruoh-Nan Yan

The purpose of this study is to invoke a consumer socialization approach to compare mothers and tween daughters on variables that may shape their clothing preferences and…

The decision-making process of luxury fashion retail buyers in Greece

Patsy Perry, Margarita Kyriakaki

The purpose of this paper is to explore the decision-making process used by luxury fashion retail buyers in Greece in order to assess the applicability of Sheth's (1981) model to…

Editorial

Steve Hayes