Sustainable Transport and Tourism Destinations: Volume 13

The relationship between transport and tourism is very complex to analyze due to mutual causality. Nonetheless, it is worthwhile investigating it, especially paying attention to sustainable mobility, due to the need to minimize the externalities of transport, which can otherwise reduce the attractiveness of a tourism destination. To this aim, after a brief overview of different analytical frameworks, this chapter focuses on transport at destination and sustainable mobility options, such as local public transport (PT) and active modes (walking and cycling). In particular, it provides some insights from the literature about both tourists’ mobility patterns — by taking into account both psychological aspects of tourism experience and the localization of the amenities — and specific modal choices, more focused on the impact of transport on the environment. It then concludes by presenting short summaries of each chapter of the book, in order to provide an overview of the investigated topics, which are dealing with both geographical (islands, coastal areas, natural areas) and management/administration (technical solutions, PT provision, transport demand) issues.

The Polish–Slovak borderland is a mountainous area with extraordinary natural conditions for tourism development. The main aim of this chapter is to analyze theoretical aspects of a relationship between transport and tourism and to assess selected changes in cross-border transport that have influenced tourism in Polish–Slovak tourism regions. We have tried to answer the questions on changes in transport infrastructure (based on the analysis of the cross-border projects) and public transport (based on the analysis of timetables of the cross-border public transport connections) in the borderland during the last 30 years and to answer the question whether these changes are in accordance with the sustainable development goals. The Polish–Slovak border is seen as a barrier to transport. The increasing cross-border movement of people and goods through Polish–Slovak border after 1989 required the opening of new border crossings and the construction of new cross-border transport infrastructure. Investments to the road infrastructure have led to using of individual automobile transport. Public transport is currently of marginal importance in cross-border transport. The three cross-border rail lines are in poor technical condition, and plans for their modernization are uncertain. Bus transport has been limited on two tourist-oriented lines in the central part of the borderland. In terms of the structure of the use of means of transport, therefore, no change in trends should be expected and most of the incoming people will continue to cross the Polish–Slovak border by their own means of communication. What is worrying, in the future, in the absence of modernization of the railway infrastructure and no organizational measures, there will be a further decline in the importance of public transport in relation to individual road transport.

Much attention has of late been paid to the issue of tourist sustainable ­mobility at the destination. This issue takes on particular significance in big cities, which, prior to the outbreak of the pandemic, saw considerable increases in visitor numbers. The aim of this chapter, which draws on the case study method, is to explore the question of how foreign tourists move around in a Polish conurbation, known as Tri-city. Made up of three cities – Gdansk, Sopot, and Gdynia – it is one of Poland’s most popular tourist destinations. Crucially, in Tri-city all major tourist attractions and facilities are dispersed over a wide area, which makes it particularly well suited to researching visitor mobility patterns. The case study that forms the core of this chapter relies mainly on a paper-and-pencil questionnaire survey conducted among foreign tourists visiting Tri-city in January 2020 as well as on direct observation of reality. It turned out that walking was a preferred way of moving around Tri-city for most foreigners. The findings indicate, too, that young female visitors used public transport more often than older women and all men regardless of age. Furthermore, tourists with a university education more often opted for public transport than those without a degree, and visitors who lived in urban areas used public transport more often than those living in the countryside. The chapter concludes by ­summarizing the argument and drawing practical lessons for municipal authorities interested in facilitating tourist sustainability in their cities.

This chapter proposes a methodology to develop a tool aimed at helping tourists moving sustainably in Rome, focusing on the “last mile” of their transport experience, that is, walking trips. The methodology consists of the development of a stated preference survey, where tourists’ preferences are elicited with respect to alternative configurations of walking paths. This is performed by taking into consideration path accessibility, interference with other modes of transport, and thermal comfort aspects. Besides, georeferenced data are collected and systematized with the overall aim to create a geographical information system of the first municipality of Rome with useful information to evaluate the status of the walking network. The results of the analysis help to understand the relevant factors affecting tourists’ walking behavior. Additionally, the chapter provides the preliminary considerations needed for the definition of a “tourist walking satisfaction indicator” related to their walking experience with two aims: first, it provides useful information for policy-makers on how to design and manage walking networks; second, it provides a framework for a tourist traveler information system (a “StreetsAdvisor”) that can guide them in the city on the base of their heterogeneous preferences.

With continued growth in tourism, demand for guided local excursions, sightseeing, and entertainment has increased rapidly, particularly in European tourist destinations cities. Many touristic sights can often be viewed best from the water. Operators offer a variety of sightseeing cruises on motor barges along rivers, canals, lakefronts, or ports. In many tourist destination cities and around urban heritage sites, however, increasing boat traffic and the associated air pollution from diesel-powered engines have become a local environmental concern. Based on complaints from residents and visitors, several cities have already announced plans for (mandatory) tourist boat emission reductions. Today, electric mobility offers alternative options for safely and conveniently powering commercial tourist boats, that may contribute to mutually beneficial solutions for local operators, tourist visitors, and residents alike. However, the technology is still expensive and new businesses may also face considerable challenges when entering established local competitive tourism markets. Focusing on the local waterways of the city of Berlin, Germany, the authors have conducted a local case study, including interviews with several operators of (electric) tour boats, as well as an initial empirical survey of their tourist customers. The authors point out the viewpoints of the various stakeholders, identify opportunities, discuss constraints, and offer policy recommendations with a view to enhance the sustainability of waterborne transport in tourist destination cities.

Malta has long been a tourist destination with visitors totaling 2.6 million in 2018. A 2013 survey by the Malta Tourism Authority found that 22% of tourists opted for a rental car during their stay, whereas 76% chose public transport to meet their travel needs. In recent years, the modernization of the bus fleet, improved information provision, and the introduction of a ferry service in the Valletta harbors, have contributed to the increased appeal of public transport. However, the increase in independent tourists might give rise to an increase in the rentals of individual cars. This is a concern given Malta’s high car ownership, and its ever-increasing congestion problem. As part of the CIVITAS DESTINATIONS Project, focused on tourist sustainable mobility, the University of Malta developed a Tourist Mobility smartphone application: MyMaltaPlan. The app enables tourists to plan trips and schedule itineraries between touristic sites. The app, which was launched in the summer of 2019, aims to encourage a shift toward greener travel behavior. A survey was conducted with tourists to understand current tourist travel behavior, and tourists’ use of smartphone or web applications for trip planning. The vast majority of visitors own a smartphone and use it on holiday to plan, access, or book transport. To test the app’s functionalities, a focus group was held with a group of volunteers who shared their experiences in a group discussion. Participants appreciated the automatically created itinerary but noted that to truly promote sustainable mobility, the app should be able to provide the full picture of available alternatives.

While tourism is mostly considered a crucial driver for local development, its impact in terms of sustainability and attractiveness of local destinations must also be taken into account. This is especially true for small islands, where tourism may determine detrimental effects in the long term to the limited space and resources. The “sustainable tourism” approach considers this phenomenon and proposes possible solutions to problems such as the loss of public space, waste management, energy and water over-consumption, traffic congestion, air, water, and visual pollution. This chapter presents and discusses the results of a survey that has been carried out in Ischia, a small Mediterranean island located in the Gulf of Naples in order to explore the propensity toward sustainable mobility of both tourists and residents. In particular, the mobility patterns of the respondents have been deeply investigated both at home (domestic behavior) and on holiday (tourist behavior). The results suggest that the promotion of a higher level of cooperation among different stakeholders and local governments is of paramount importance in order to achieve sustainable tourism on islands. This may also generate important effects in terms of destination attractiveness.

Tourism reconfigures the metropolitan dynamics and the patterns of use of the urban systems. The seasonal nature of tourism produces an impact on the urban hierarchies, since it affects the labor, residential, and recreational markets. As a result, people move to and in the destination and it challenges the supply of sustainable modes of transport such as public transport. This research is set within the context of three demanding challenges that tourist destinations need to face-up: to increase environmental sustainability, to enhance destination competitiveness, and finally to assure quality and comfort of public transport services for the local resident population. Camp de Tarragona region, where Costa Daurada (one of the most important Spanish tourist brands) is located, is analyzed to illustrate how different data sources can aid to confront the aforementioned challenges. Given that seasonality is a dynamic phenomenon, suitable data should be flexible in terms of its time framework. To this end data from smart travel cards provided by the consortium that manages the public transport system in the region has been analyzed. Data unveiled the impact of seasonality on the evolution of demand throughout the year, the type of transport tickets used, or changes occurred in the geographical distribution of the mobility Alternative data sources such as surveys and passive mobile positioning data have also been examined, and their pros and cons have been addressed.

The Formula 1 World Championship Japanese Grand Prix (denoted SUZUKA F1) has been held in Suzuka city in the Mie Prefecture of Japan every year since 2009. This event gathers a large number of motor racing fans around the circuit. The total number of attendees over three days amounts to more than 200,000. Reducing the traffic congestion around expressway interchanges (ICs) and decreasing the departure times of return traffic during peak hours are of critical importance not only for short-term transportation demand management (TDM) measures but also for sustainable development ­management in Suzuka city as a tourism destination. The chapter starts a brief review of previous studies on the TDM measures to identify the current trends in both their methodological and problem-oriented approaches and then introduces our approach called the area marketing and management approach (AMMA) relating to an issue on how we can pursue the sustainable development in tourism destinations. Based on the concept of the AMMA, a set of the Smart TDM measures are proposed involving the development of the application software that will be used as an interactive communication tool. The validity of the repeated applications of the Smart TDM measures is empirically examined by assessing the most recent experiences at the SUZUKA F1 until 2017. The limitations to what the current Smart TDM measures can do are finally discussed to improve the smartness of these TDM measures to contribute to the sustainable area development.

Cycle tourism is considered as a trendy opportunity of local development that should be taken into consideration by several destinations to (further) increase tourism according to the sustainable development approach. It is a broad and complex phenomenon that involves various social and economic actors. Cycle tourists are looking for new and deep experiences to better benefit from the local identities and the uniqueness of the landscape of a territory. Cycle tourism gives sustainable access to environmental and cultural resources of territories often neglected. Despite its evident potentialities, the lack of studies represents a drawback that could compromise the local development. The aim of this chapter is first to describe the characteristics of this form of tourism both in terms of its contribution to the sustainable development and of demand and supply features. Second, the study focuses on an Italian area that is strongly investing in the development of this form of mobility: an area called “Insubria,” which is located in the Lombardy region, near the Swiss border and includes, as main cities, Varese and Como. The work explores whether the supply of the tourism product in this area is aligned with the current and future demand trends of cycling and tourism. The analysis ends with some suggestions about possible improvements in the area and for the long-term industry competitiveness.

The exponential growth in the number of visitors and the mass-tourism mobility patterns in natural areas are causing serious issues such as traffic congestion, crowding in car parks, pollution, high noise levels, and traffic accidents. In order to redress this situation, demand management policies that propose more sustainable transportation systems are crucial. In this chapter, the authors summarize extensive research carried out in Teide National Park (Canary Islands, Spain), the most visited national park in Spain, one of the most visited in the world, and a clear example of a natural area under pressure from mass tourism. The authors present the current situation of the natural site and three scientific contributions based on a survey combining revealed and stated preferences that analyzes visitor preferences with regard to the use of sustainable transportation systems. The first study analyzes visitors’ preferences regarding the implementation of a public bicycle-sharing system. The second study explores visitors’ willingness to pay to reduce the environmental impact of their visit and the potential implementation of a shuttle-bus service. The third study investigates the recreational economic value of the site. The chapter provides useful information for decision-makers who need to address problems associated with the unsustainable visitor mobility and reports results that can be extrapolated to other natural parks with similar characteristics and high inflow of tourists.

This concluding chapter is explicitly comparative in orientation. It analytically draws the similarities and the heterogeneities of the themes, frameworks, and policies introduced and discussed in the previous chapters. It also highlights the new contributions that emerge from the chapters for both scholars and practitioners. The main issues that a conjoint perusal of the various contributions to the book allow to highlight are: (a) the role played by public policies in fostering solutions that aim at increasing the sustainability of transport in tourist destinations; (b) the role of collaboration among stakeholders and of networks for the implementation of sustainable transport policies and strategies; (c) the importance of the availability of information both on the supply side and on the demand side of the tourist market; and (d) the importance of considering the trends of transport demand of tourists.