Strategic Direction: Volume 23 Issue 9

Subject:

Table of contents

Too much teamwork makes companies slow and expensive to run

Kevan Hall

This paper examines the role of teamwork in organizations.

1915

From beast to beauty: The culture makeover at Walt Disney

This paper reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

8067

Citibank, Manpower and underserved markets: Strategies for success in untapped areas

This paper offers a review and summary of a research paper on exploring underserved markets, which concentrates on Citibank and Manpower.

1345

Turbulent flight for Airbus: Will airline giant descend or climb?

This paper reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1959

Samsung does six sigma: A case study on supply chain management

This paper reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

8491

“Whatever” attitude prevails at HP: Employees more bemused than outraged at Hewlett Packard's fall from grace

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1427

Unilever washes its hands of “philanthropy” motive while General Electric profits by saving the world's resources: How social responsibility is also good for business

This paper reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

2056

Gauging marketing ROI: Critical techniques in practice

This paper reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1558

An interview with Jean‐Marc Lehu: Interview by Sarah Powell

This paper provides an interview with Jean‐Marc Lehu about the growth in product placement as an alternative to classic TV advertising, which is in decline.

1000

The new world of innovation: Innovation is going global

This paper discusses “The Atlas of Ideas” study.

1598

Training for success in emerging markets: Innovative HR a key to unlocking Far East success

This paper examines the emerging markets in China and India.

3148
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Cover of Strategic Direction

ISSN:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele