Strategic Direction: Volume 26 Issue 5

Resource‐based competitiveness: managerial implications of the resource‐based view

The purpose of this article is to identify and discuss the practical implications of the resource based view of the firm.

Beating the big guys: How to counter the global threat

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Packaging power: The effects of package design throughout the supply chain

Reviews a paper on packaging design, to highlight the link between successful sales and marketing strategy and packaging.

Accounting for the way markets work: Greater opportunities – but new hurdles to jump

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Primary Care Trust benefits from radical e‐learning treatment: Training and development gets a shot in the arm

Provides a detailed account of how a UK Primary Care Trust implemented a learning management system incorporating self‐service and e‐learning functionality.

Method in their madness: How firms succeed in pursuing CSR policies in a recession

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Re‐branding academic libraries in tough times: Attracting students through marketing

To outline and explain the importance of strategies for marketing academic libraries.

Like Kermit said, green can be cool: But we must be honest about environmental claims

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Interview with Don Tapscott, author of Grown up Digital

The purpose of this paper is to provide an interview with Dan Tapscott, Chairman of nGenera Insight and founder and chairman of the international think tank New Paradigm before…

Should brands fly solo or stay in the family of the master brand?

Mainstreaming Corporate Responsibility

Sustainability-driven implementation of corporate social responsibility: application of the integrative sustainability triangle

Understanding multi-level institutional convergence effects on international market segments and global marketing strategy

Diary

The influence of cost and quality priorities on the propensity to outsource production

Competitive horizon

Having a field day (field marketing to maximize sales potential)

Reaching the expat community (HSBC’s drive to promote its offshore banking services to expatriates)

The routine may be stable but the advantage is not: competitive implications of key employee mobility

Ten surefire ways to fail in new media

The case for migrating to one global brand

Fair trade managerial practices: strategy, organisation and engagement

What’s the future for company voluntary arrangements?