Strategic Direction: Volume 28 Issue 9

The net generation: its impact on the business landscape

This paper addresses a new generation of employees and the effect this generation is having on the current business landscape.

Thinking beyond the retail world's big boxes: Store “Goliaths” hold the aces but the “Davids” continue to resist

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Branding not just a matter of luck: Making sure logos don't fall foul of superstition

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Getting to know you …: Personal links prevent problems in Japanese‐Western alliances

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Back to the future?: Mapping the business model today delivers strategic options for tomorrow

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Yet another article about Facebook: Forget the hype: what works, what doesn't and the deeper approach

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Building value with Lego: How to create and destroy taboos through collaboration

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Why knowledge and sharing hold keys to future growth: As society changes, business models must follow suit

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Tales from the front line of corporate espionage: The fight to safeguard intellectual property is fiercer than ever

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Create a buzz around your business through influence marketing: interview with Mark W. Schaefer, author of Return on Influence

The purpose of this article is to provide an interview with Mark W. Schaefer

Competitive horizon

The net generation: its impact on the business landscape

Higher growth through the Blue Ocean Strategy: implications for economic policy

Selling mobility instead of cars: new business strategies of automakers and the impact on private vehicle holding

Startups by recent university graduates and their faculty: implications for university entrepreneurship policy

Saving the planet: a tale of two strategies (ensuring environmentally-friendly business strategies)

Diary

BIM – make sure you’re not left behind …

Advancing project and portfolio management research: applying strategic management theories

Regional integration and the international strategies of large European firms

Managing distributed innovation: strategic utilization of open and user innovation

A reverse-innovation playbook

What Matters Now