Strategic Direction: Volume 29 Issue 1

Does my bottom line look big in this?: Strategic model selection to attract North American and Chinese women

This paper discerns key fashion and beauty advertising strategies pertaining to model selection in order to best attract North American and Chinese women.

How affluent face luxury choices: User and usage score over “personality”

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Cultural dissonance: Marketing top brands during a recession

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Entrepreneurs in emerging economies: What makes people want to develop a business?

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

China shows its responsible face: Ethical intentions counter tarnished reputation

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Have fun, make money: Can humor increase workplace effectiveness?

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Sharing value at the right price: No margin for error

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Quality factors: How to improve the online shopping experience

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Better strategic planning: Managing change and planning for the future require both vision and strategy

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Success is a simple business: An interview with Allan Leighton

The purpose of this article is to provide an interview with Allan Leighton.

Quality Tailors, Textiles and Embroidery (QTTE)

Speeding up “new products and service development” through strategic community creation: case of automaker after-sales services partners

Environmental capabilities and corporate strategy: exploring acquisitions among US manufacturing firms

How Chinese managers can become effective global leaders

Diary

Volkswagen conquers the world

Competitive horizon

A multilevel study of transformational leadership, identification, and follower outcomes

Are you sure the price is right? (pricing and business strategy)

Configuring management control systems: theorizing the integration of strategy and sustainability